Where Innovation and Sports Analytics Meet

Welcome to the premier professional organization dedicated to advancing the use of analytics in the sports industry. ASAP brings together sports’ most respected and accomplished thought leaders, innovators, and professionals to meet, seek inspiration, and exchange ideas. Members will find a resource for analytics-driven research, collaboration, content, events, and career services.

Stay Up-to-Date

Join Us

ASAP Participants come from many worlds: business, research, technology, marketing, broadcasting, professional sports, academia, public policy and sports regulation.

Participate »

Stat of the Week

October 12, 2017

$500,000: cost of a 30-second commercial during Game 7 of the 2016 World Series between the Cleveland Indians and Chicago Cubs. Because World Series Games 5, 6, and 7 are played “if necessary,” ads are sold as the games are scheduled and the broadcast network can set the rate according to demand. The 2016 Game 7 price tag, reportedly the highest for a baseball game, was about 10% the rate for 30-second spots airing during Super Bowl LI on February 5, 2017.

View All the Stats »



As the best professional women golfers from the U.S. and Europe converge this week in the Des Moines, one side has a quantifiable advantage in the team match-play Solheim Cup competition. Team Europe announced in February that they would utilize the services of The 15th Club, a UK-based performance analytics company.
Read More »


Atlanta United is having a banner inaugural season in Major League Soccer. Assuming this level of play continues through their final dozen games, Atlanta United is poised to have the best opening season ever by a team in the North American professional sports leagues in the modern expansion era.
Read More »
Latest News more
There are currently no news items posted.
Calendar more

The upcoming calendar is currently empty.

Click here to view past events and photos »


Sloan conference

February 23-24, 2018
Learn More »