Where Innovation and Sports Analytics Meet

Welcome to the premier professional organization dedicated to advancing the use of analytics in the sports industry. ASAP brings together sports’ most respected and accomplished thought leaders, innovators, and professionals to meet, seek inspiration, and exchange ideas. Members will find a resource for analytics-driven research, collaboration, content, events, and career services.

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ASAP Participants come from many worlds: business, research, technology, marketing, broadcasting, professional sports, academia, public policy and sports regulation.

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Stat of the Week

 
December 14, 2017

7,963,535: number of participants in organized high school sports in the United States, according to the National Federation of State High School Associations (NFHS). The 2016-17 academic year marked the 28th consecutive increase in total participation, and the largest single year increase in girls’ participation in 16 years (+75,971). Football remains the most popular sport by number of participants despite a decrease of 2.5% year over year. Click here for more insight on the report, and here for the raw data.

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Blogs

GATORADE AND THE NBA G LEAGUE: BEYOND BUYER AND SELLER

The extended partnership announced in early 2017 between Gatorade and the NBA’s Developmental League is one of those truly, fully integrated partnerships, where indeed both parties expect a “combining of separate elements to provide for a (mutually beneficial) interrelated whole.”
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QUANTIFYING COMMUNITY OUTREACH WITH THE CELTICS

The Boston Celtics implemented Step Your Game Up in partnership with Lawrence, MA school system. The program is incentive-based, designed to target at-risk middle school students who are in danger of failing. Step Your Game Up was designed to drive improvements in participants’ grades and attendance.
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Events

Sloan conference

February 23-24, 2018
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