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Leadership

Megan Morgan

Executive Director

Megan Morgan has spent two decades working in the sports industry prior to taking on the role of Executive Director of the Association of Sports Analytics Professionals.  Her experience across a vast cross-section of disciplines and areas of expertise finds her uniquely qualified to see this organization through the launch phase and foster it into a vibrant community of like-minded professionals.

Throughout her career, Morgan has gained proficiency in all aspects of performance assessment and improvement for professional athletes, product development and launch, sponsorship and partnerships, and marketing/PR strategy.  She started her career in research and development at Titleist, transitioning from developing product in the lab to field testing the flagship line of golf balls across the worldwide professional tours.  After 11 years in R&D, Megan transitioned to the media department and became the company's first Director of Tour Communications.

In 2012, Megan joined Wasserman's consulting division where she managed and executed the sports sponsorship strategy and activation for a Fortune 200 company, among other clients and projects.  Megan left Wasserman to return to New England to serve as an Associate Commissioner with the American Athletic Conference, a 12-team conference in the Football Bowl Subdivision of the NCAA, before ultimately starting her own consulting practice.